What's Your Gym Worth?
Most gym owners are off by 40–60%. Whether you're selling next year or just want to know your number, get a confidential valuation from a former gym owner and licensed business broker who speaks your language.
Every Gym Owner Will Exit Someday. Most Aren't Ready.
You've built something real — a community, a brand, a business that changes people's lives. But when it's time to move on, most gym owners have no idea what their business is worth or how to sell it without leaving money on the table.
Here's what we see over and over:
You're guessing at your number. You think your gym is worth what you've put into it. The market doesn't care about your sweat equity — it cares about cash flow, retention, and transferability.
You'll talk to a broker who's never stepped inside a gym. They don't understand membership churn, coach compensation models, or what makes a CrossFit affiliate different from a boutique studio. They'll undervalue your business or botch the sale.
You'll wait too long. The best time to plan your exit is 1–2 years before you want to sell. The worst time is when you're already burned out and need to get out fast.
We've Been Where You Are
Barbell Jobs was built by gym owners for gym owners. We've hired coaches, managed programming, dealt with lease negotiations, and yes — we've bought and sold fitness businesses ourselves.
We're also licensed business brokers who specialize in the fitness industry. That means we don't just know how businesses sell — we know how gyms sell. There's a difference.
What makes a gym valuation different:
- Membership concentration risk — is 30% of your revenue from 10 members?
- Coach dependency — does the business run without you, or are you the product?
- Lease terms — how much runway does the buyer actually get?
- Equipment depreciation vs. replacement cost
- Brand transferability — is your gym "your gym" or is it a business someone else can run?
A generalist broker won't ask these questions. We will.
Free Confidential Gym Valuation
No commitment. No pressure. Just a straight answer on what your gym is likely worth in today's market — and what you could do to increase that number, whether you're selling in 6 months or 5 years.
Here's how it works:
- Fill out the form below. It takes about 5 minutes. We ask about your revenue, membership count, lease, and a few other basics.
- We review your info. A real person (not a bot) looks at your numbers and compares them to recent fitness business sales and current market conditions.
- You get a valuation range and a quick call. We'll walk you through where your gym falls, what's helping and hurting your value, and what levers you could pull to improve it. 15–20 minutes, no sales pitch.
This Is for You If...
- You've thought about selling but have no idea where to start
- You're planning to sell in the next 1–3 years and want to maximize your price
- You're curious what your gym is worth even if you're not selling anytime soon
- You've been approached by a buyer and want to know if their offer is fair
- You're burned out and need to understand your options
This is NOT for you if:
- You opened last month (we need at least 2 years of operating history for a meaningful valuation)
- You're looking for someone to list your gym on Craigslist (we're brokers, not classifieds)
GET YOUR FREE VALUATION
Common Questions
How do you determine what my gym is worth?
We use a combination of industry-standard methods — primarily a multiple of Seller's Discretionary Earnings (SDE) — adjusted for factors specific to the fitness industry like membership stability, coach dependency, lease terms, and local market conditions. We also benchmark against recent comparable sales of fitness businesses.
Is this really free?
Yes. The valuation and the initial call are completely free. If you decide to sell and want us to broker the deal, we work on commission — we only get paid when you get paid. But there's zero obligation to work with us.
What if I'm not ready to sell?
That's fine — and honestly, that's the best time to get a valuation. Knowing your number now gives you time to improve it. We'll tell you exactly what to focus on to increase your gym's value over the next 1–2 years.
Will anyone find out I'm thinking about selling?
No. Everything is confidential. We don't contact your staff, members, landlord, or anyone else. If you do decide to list, we market the business without revealing its identity until a buyer is qualified and signs an NDA.
Do you work with gyms everywhere?
Yes. We work with gym owners nationally. Fitness business valuations and brokerage can be handled remotely, and we have a network of partners across the country for any in-person needs.
What types of fitness businesses do you work with?
CrossFit affiliates, boutique studios (F45, Orangetheory, Barry's, independent), personal training studios, yoga and pilates studios, multi-location fitness businesses, and traditional gyms. If people sweat there, we probably cover it.